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<div class="why">
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           <ul class="why_l_a">
              <li><a href="#">Why Cognisess?</a></li>
              <li><a href="#">Easy to use</a></li>
              <li><a href="#">Personalised</a></li>
              <li><a href="#">Fun To Do</a></li>
              <li><a href="#">Proven Results</a></li>
              <li><a href="#">Cognimap</a></li>
              <li>Cognicoach</li>
              <li><a href="#">Personagraph</a></li>
           </ul>
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          <h1 class="why_r_h1">Cognicoach</h1>
          <p>By engaging in targeted, structured mental coaching exercises you can develop and improve key
           cognitive skills.</p>
          <p>Cognicoach helps you do this with a methodically researched and validated software system which automatically and continually measures, adapts and trains specific cognitive skills that you want to target, all of which is based on your personal performance. The assessments, games and tasks will challenge and engage you in fun-to-do ways that exercises your grey matter in those skills that really count. </p>
          
          <h2 class="cognicoach_h2">How does Cognicoach work?</h2>
          <p>Remember the Cognimap. Cognisess will have highlighted your individual strengths and weaknesses informing you what you need to work on to better your cognitive skills.</p>
          <p>Before you begin each training module, you play some games to measure and set your starting skill level - your baseline. Cognicoach uses that personalised baseline to set up your improvement targets and puts you through a 20 minute programme that adapts itself to suit your levels as you proceed. </p>
          <p>You can check your progress in real time to ensure that you produce exactly the right challenges that train your cognitive abilities effectively.</p>
          
          <h2 class="cognicoach_h2">Why does Cognicoach work?</h2>
          <p>Cognicoach is computerised "mental fitness centre" which is geared to improve specific cognitive abilities. It is highly effective because it creates a brain-training programme that's unique to you.</p>
          <p>Here's how. The scientifically validated coaching programmes are engineered to engage you a fun way engaging you in cognitive skills that you use every day. All training sessions are based on your own performance. No generalized norms. No industry standards.  Just you, the mouse and the keyboard!</p>
          <p>If you're feeling tired but still want to work out, Cognicoach accommodates that allowing you to calibrate your session to reflect this.</p>
          <p>Development and growth is at your own pace. As you train, the programme adapts itself to your levels, allowing you monitor your cognitive upgrading from baseline evaluations.  And as you improve, the training gets trickier! It's a fun way to guarantee that your brain stays cognitively fit, active and healthy with the best exercise possible.</p>
          
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